How to Validate Ideas (Evidence Before Code)

Start with jobs-to-be-done clarity

• What task is failing today? What workaround costs them money weekly?
• Who signs off if this is B2B? Who loses sleep if it fails?

Signals stronger than compliments

• Pre-orders, deposits, or paid pilots—even small.
• Introductions to peers ("you should talk to…") without you begging.
• Repeat usage in a concierge or no-code prototype.

Experiments that fit Filipino market reality

Distribution often dominates product in archipelago logistics, offline-heavy sectors, or regulated industries—validate channels alongside features.

Pair digital tests with field trips when your buyer lives outside Metro Manila tech bubbles.

Kill criteria save you years

• Define upfront: minimum conversion, price point, or retention that must hold by date X.
• If experiments fail, pivot the segment or problem—not just the landing page copy.