Clarify the one metric that matters this quarter
- Activation: first successful outcome with your product.
- Retention: cohort curves by channel and segment.
- Referral or expansion revenue if B2B.
Founder guide
Growth is not “more ads.” It is removing friction in the core loop: acquire the right users, activate them fast, keep them paying, and earn referrals.
Rank experiments by cost per learning, not headline impressions. In many Philippine categories, partnerships with distributors, LGUs, or enterprise champions outperform generic paid social.
Document onboarding and support macros before you stack SDRs or community managers. Growth breaks when hidden heroes burn out.
Takeaway
Scale the loop that already works—then widen the top of funnel.