Founder Playbook
May 2 Validation Guide: Proving Demand in Visayas Markets
How early teams can validate demand through paid tests, partner letters, repeat usage, referrals, and buyer conversations.
Demand validation should move beyond compliments. Founders need proof that customers will spend time, money, reputation, or workflow change to solve the problem.
In Visayas markets, useful signals include paid trials, repeat usage, signed letters of intent with clear next steps, partner referrals, waiting lists tied to a launch date, and buyers who introduce the founder to colleagues without being asked twice.
The goal is not perfect certainty. It is enough evidence to choose the next build, sales, or fundraising move with less guesswork.